Digital luxury. It makes sense that established luxury brands are looking to the metaverse. They sell perception and status, typically exhibited through high-priced physical objects of desire (clothes, cars, jewelry, etc.). In a future where metaverse participation becomes commonplace, a brand can employ artists to render 3D goods for a virtual space but keep all the pricing and status dynamics in the physical world. It’s pure luxury without the constraint of real-world supply chains.
LVMH Looks to the Metaverse
LVMH Looks to the Metaverse
LVMH Looks to the Metaverse
Digital luxury. It makes sense that established luxury brands are looking to the metaverse. They sell perception and status, typically exhibited through high-priced physical objects of desire (clothes, cars, jewelry, etc.). In a future where metaverse participation becomes commonplace, a brand can employ artists to render 3D goods for a virtual space but keep all the pricing and status dynamics in the physical world. It’s pure luxury without the constraint of real-world supply chains.